fifa 14

This poster which is promoting FIFA14 for Xbox shows a famous footballer Lionel Messi as the central image holding up a pair of car keys with a keyring of a controller. He is wearing casual clothes which shows the audience that anyone can play the game. The slogan is in the top left corner in the standard Fifa font which is used for all Fifa games.

2. What key conventions of print adverts can you find on the FIFA ad? Product name? Font? Slogan? Central image? Colour

Product name: FIFA14

Slogan: We are FIFA14

Central image: Lionel Messi

Colour scheme: Red and blue

Broadcast

The TV advert attracts the audience by using different people playing the game. Lionel Messi is driving the van because he is the world’s best footballer so it makes sense to see him driving it and not the president of United States for example.  There is a combination of footballers that have been used that come from different countries. This is because they appeal to people from a specific place.  There are also regular people that have been used that are having fun and running around to show that this is a game that everyone can play with their friends and family.  The FIFA 14 trailer is so much different to the advert. The trailer shows you in depth game-play and shows you knew content for example new game mechanisms ad new ultimate team. The trailer is effective in promoting the game because it shows you a sneak peak of the game-play and shows the new things that are going to be released.

Print

This print advert promotes this game by using a footballing star – Lionel Messi.  He has been used because he is the best footballer on the planet earth. Many people admire Messi so it’s a good way advertising this game. The title FIFA stands for Federation International de Football Association. They are international governing body which is responsible for organising international football matches that take place. The font is a big, black and bold font surrounded with a white stroke which makes it stand out. The colours that have been are red, white and black which makes it stand it out further. The positive reviews are as follows: ‘’Game mechanics updated and the gameplay feels more real. 9/10’’ and ‘’FIFA 14 is amazing It’s the best football game till date. Much more things, improved game-play than FIFA 13. Awesome game much slower, which makes it more realistic.

E-media

The FIFA 14 website contains detailed information about the game. It catches the audience by having pictures and gives links to go to specific areas for example Fifa Ultimate Team.